Milk tea is currently a drink that is loved by many young people and is very popular, that's why there are many large and small milk tea shops.

In Vietnam, now there are many big brands such as Gong Cha, Koi Thé, Phuc Long, etc. and many small shops are covering and competing very strongly in our country. According to the survey, young people are the most frequent drinkers of milk tea in our country. The price of a cup of milk tea ranges from 20,000 to 80,000 depending on the size and brand.

Although there is a lot of competition, this market has many different target segments. Besides the quality of milk tea, the space and convenience also contribute significantly to success, so what should be prepared before opening a milk tea shop and how to choose the right business model? Please stay tuned for today's post.

What should be prepared before starting a milk tea shop business?

Identify your target audience and research your competitors

Grandparents have a saying: "Know others, know me, win a hundred battles".

                                    

                        Business competitor analysis (Image: hunufa.com)

This step is overlooked by many shop owners, but in fact this step is very important, because when you have determined who you want to target and know your competitors are about to compete, you will easier in the next stages of preparation. So this step is always placed first when you are about to start a milk tea business, so be careful.

You should define your target audience as:

-Students: This is the main customer group, accounting for more than 60% of the total market demand and often go in groups, with limited spending capacity but a high frequency of drinking milk tea.

Office people, couples and families: usually account for the remaining 40% of the market. Characterized by the ability to spend large, often ordering at noon, afternoon or evening, holidays, weekends.

The ultimate purpose of this is to help you find the right customer segments and come up with an effective competitive strategy. Market, customer and competitor analysis. Will help you find the right direction, how to attract customers? Should prepare capital, make menu how to attract customers' attention...

Preparing capital to open a milk tea shop

                    

                           Capital to open a milk tea shop (Image: hunufa.com)

When you decide to open a milk tea shop, you need to consider and prepare the following costs:

- The rent of the premises (usually the term will be at least 6 months), if you do business online, this step will save you a good amount of money.

+ You can rent space near schools, dormitories or densely populated areas

+ At entertainment venues, crowded streets

Of course, if you can't find the places you want, do business in less competitive locations, but you must have the customer that you are targeting, so it will be easy to develop in the future.

-The cost of repairing and designing the shop: if you do not have an idea to design your own shop, you can go online to refer to beautiful designs.

-Money to buy materials and tools for making milk tea: no matter how many factors, if your milk tea shop has quality, unique and novel flavors, it will quickly score points in the eyes of that customer. , so please be very careful in the preparation of milk tea ingredients.

About the machines and tools for making milk tea:

Cup lid stamping machine: Used to automatically glue the glass of the cup mouth to the laminated film, You can use plain white laminating film, print pictures or if you want your logo printed laminated film, you can contact Hunufa for more services.

Cup lid stamping machine (Image: hunufa.com)

 

Milk tea pot: This is a very important tool indispensable in every milk tea shop.

Milk tea incubator: This is a necessary item to help you preserve milk tea.

Milk tea chiller: Helps you cool quickly and better preserve to serve customers cool cups of milk tea.

Ice grinder: If there is a drink in the menu that requires crushed ice, you should invest in a machine for the shop. In addition to the function of grinding ice, you can use it to mix milk tea.

Sugar meter: helps milk tea dishes to be processed 100% according to the recipe.

- Operating costs of the store: electricity and water, staff salaries, state taxes, ...

- Items to use such as plastic cups, paper cups with your brand name printed on them, straws, spoons, etc. You should choose a direct factory to save costs.

                                     

Cup of milk tea (Image: hunufa.com)

Hunufa is a unit specializing in providing single-use products, receiving logo design on demand on plastic packaging, paper packaging such as: plastic cups, paper cups, plastic boxes, T-bags, cup bags , straws, plastic spoons, laminated film...

- And other expenses such as communication campaigns, promotion and store management if you intend to market your milk tea shop.

- Especially the backup cost to maintain the shop during the first time of opening, the shop will not have many customers.

And don't forget to prepare a unique menu.

Choose a suitable model to open a milk tea shop

Depending on your ability, you can choose a suitable milk tea shop model. Each form has different advantages and disadvantages.

Open your own milk tea shop

With this business form, you will be proactive in your investment capital and brand ownership. Feel free to be creative and create your own style.

Building a new brand requires a lot of preparation, capital, location, design of the restaurant, preparation of materials and tools, and a management plan, as well as marketing to attract customers.

Franchising

Currently on the market there are many different franchised milk tea brands, all of which bring great success such as Gong Cha, The Alley, Tocotoco, Maycha,...

With this form, you will have a certain group of customers, available brands in the market to make business more convenient. At the same time, being provided with sources of goods, being instructed in formulas, ways of doing business,...

However, this form often requires large investment capital, from the money to buy the brand to prepare the appropriate facilities for business, which can be up to several hundred million, or even billions of dong.

Online milk tea business

If you have little capital, you can choose this form. You can save the investment for space, decorate the shop, just focus on the quality of milk tea sold and promote to customers.

You can choose to do business on social networks such as Facebook, Instagram, ... create a page for the shop, add many eye-catching images, specific prices, attractive descriptions to attract customers.

Or join food ordering apps like Shopee Food, Grab Food, Baemin, Gojek, etc., where sales are easily accessible to customers in many different areas.

Model Take Away

With this form, you need to prepare a small trolley to be able to do business. It is both cost-effective and easy to sell to customers who work or go out. However, with this form you need to withstand the sun, wind, and dirt on the street.

 

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