What is a Signature dish? The shop will be special when there is a Signature dish

In the food service industry, Signature dishes play an important role in creating a unique highlight for the restaurant and attracting customers. In this article, we will learn about what the concept of "Signature" is, why it is important, and the benefits that Signature dishes bring to the restaurant.
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What is a Signature dish?

A Signature dish, also known as a signature dish, is an iconic, special food, drink or product that is only available at a restaurant, eatery or brand. Signature dishes are often created through collaboration. Delicate combination of flavors, unique recipes and unique cooking style and above all, Signature dishes must be delicious, attractive and attractive to people to enjoy. This helps to make a difference and stand out from other dishes on the market, helping customers always remember you.

Golden lotus tea is the signature drink of Highlands Coffee

For example, Phuc Long Milk Tea (Phuc Long Tea Latte) is a signature dish, best seller Phuc Long or Golden Lotus Tea of Highlands Coffee.

Phuc Long milk tea is a signature dish, best seller of Phuc Long brand

Benefits of having Signature dishes

2.1. Make an impression and brand recognition with customers

A Signature dish helps to build and express the uniqueness of the restaurant. Customers often remember special dining experiences and if your Signature dish is too impressive, even more customers will continue to come to your restaurant just because they have a need to enjoy it. And if satisfied, Signature is the "fishing rod" to lure them back next time. This helps to increase brand awareness and build loyalty so you will easily retain customers.

Signature dishes help create impressions and increase brand recognition

2.2. Accelerate sales

Signature dishes can become a special attraction for new customers. Above all, customers will PR for free or introduce, invite more friends and acquaintances to come and accidentally you are doing 0 dong Marketing from customers.

Signature dishes will be loved by customers

This helps increase sales - profits, help you build and develop a brand with high awareness, increase the level of competition with other competitors and attract attention from the culinary community.

Because usually, the Signature dish will have the highest price in the menu, bring the highest profit margin, and contribute the most to the marketing campaign for the restaurant. In conclusion, Signature dish is the soul of the restaurant.

2.3. Make a competitive difference

Having a unique Signature dish helps the diner to shine in the competitive crowd. When other bars don't have a standout dish, having a Signature dish helps you set yourself apart and attract customers who want something special.

Even if there are many shops around you that are open to competition, you will not worry about losing customers because then you already have a certain position in the customer's mind.

Unique Signature dishes help the restaurant compete with many competitors

In short, Signature dish is not only a special dish, but also an important tool in creating a highlight and brand identity for the restaurant. Please select and research carefully to have a unique and attractive Signature dish.

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