7 criteria to know for a successful bubble tea business

1. LOCATION

Location is a very important factor in the milk tea shop business. Choosing the right location will help the milk tea shop attract more customers and increase revenue. Factors to consider to choose the right location include:

  • Location: The location of the milk tea shop should be located in high traffic and crowded areas such as the city center. Shopping malls, schools, industrial parks, new urban areas, etc. This will help milk tea shops reach more potential customers.
  • Competition: It is advisable to choose a position with as few competitors as possible. Avoid losing customers because of too much competition.
  • Accessibility: The location of the milk tea shop needs to be easily accessible by many means of transportation such as bus, taxi, bicycle, walking,...
  • Kích thước: Vị trí phù hợp cần có diện tích phù hợp với quy mô của quán trà sữa. Đảm bảo không quá rộng hoặc quá chật chội.
  • Rent: A suitable location should have a rent that is suitable for the budget of the milk tea shop.

Vị trí quán trà sữa

Choosing the right location will help the milk tea shop reach more potential customers and increase sales. It also helps to reduce advertising and marketing costs. Therefore, investing in choosing the right location is very important in the milk tea shop business.

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2. PRODUCT QUALITY

Product quality is a very important factor in the milk tea shop business. To be able to attract and retain customers, milk tea shops need to provide products of good quality and meet the needs of customers. Factors to consider to ensure product quality include:

  • Ingredients: The milk tea shop needs to choose high quality ingredients to ensure the product has a good taste. No harm to customer's health.
  • Recipe: Milk tea shops need a special and unique formula to create a unique flavor for the product.
  • Production process: The production process of the product needs to be strictly controlled to ensure that the product is always of good quality and safe.
  • Waiters: Waiters should be trained in how to prepare and serve products to ensure that the product is always of good quality and that customers are served in the best possible way.
  • Customers: Customer feedback is also an important factor to improve the product quality of the milk tea shop. Milk tea shops need to listen to customers' opinions and improve products to meet customers' needs.

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3. YOUR STORE MUST HAVE REASONABLE PRICES

Reasonable price is an important factor for milk tea shop to attract customers. The product price must be consistent with the product quality and the customer's ability to pay. Factors to consider when pricing a product include:

  • Product cost: Product cost must be calculated carefully to ensure that the selling price is not lower than cost. Cost of goods includes the cost of raw materials, production costs, transportation costs, and other costs associated with the product.
  • Competitive price: The product price of the milk tea shop must be competitive with the price of other milk tea shops in the area.
  • Product value: Product value is an important factor to consider to evaluate a customer's ability to pay. Customers will be willing to pay for the product if the product meets the needs and is worth the price.

The right product pricing will help the milk tea shop attract customers and gain profits. If the price is too high, customers will not want to return to the milk tea shop, and if the price is too low, the shop will not have enough money to cover operating and development costs. Therefore, careful and reasonable product pricing is crucial to achieving success in the bubble tea business.

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4. Tea shop design milk

This is a very important factor to help the milk tea shop create attraction and comfort for customers. The design of the shop needs to match the style of the milk tea shop and meet the needs of customers. Some important elements in the design of a milk tea shop include:

  • Interior design: The interior of the milk tea shop needs to create comfort. Close and create a cozy feeling for customers. Colors, lighting and interior layout need to be chosen in accordance with the style of the restaurant.
  • Signboard design: The sign of the milk tea shop needs to be beautifully designed, easy to see and can attract the attention of customers.
  • Using modern equipment: Milk tea shops need to use modern equipment to make serving faster and more efficient. For example, blender, milk frother, juicer, coffee machine, etc.

Thiết kế quán trà sữa

The design of the shop is an important factor to help the milk tea shop make a difference. When the design of the shop meets the standards, customers will feel comfortable, satisfied and ready to return to the milk tea shop in the near future.

5. BRAND PROMOTION

Brand promotion is a very important factor to introduce the milk tea shop to customers. Create brand awareness of the restaurant. To effectively promote the brand, the milk tea shop needs to perform activities such as:

  • Create websites and fanpages on social networks such as Facebook, Instagram, Tiktok to promote brands, introduce products and update promotions and incentives.
  • Use online advertising tools such as Google Ads, Facebook Ads to promote brand promotion and attract new customers.
  • Participate in culinary events and exhibitions to introduce products and make a mark for the restaurant's brand.
  • Create good relationships with regular customers and potential customers by updating information, sending product introduction emails, giving promotional gifts and incentives.
  • Use media such as newspapers, television, radio. To introduce products and make an impression for the brand of the shop.
  • Build a loyalty program system. Accumulate points to encourage customers to come back and recommend the milk tea shop to relatives and friends.

Brand promotion is a very important factor to help milk tea shops build customer trust. At the same time, build a reputation for the brand name of the milk tea shop.

6. Professional staff:

The staff is an indispensable part for the milk tea shop to operate effectively. The staff must be fully trained in the product, preparation process, communication skills and service attitude. Employees must be friendly, enthusiastic and always ready to help customers. All staff should be uniformly trained to ensure service quality and create customer trust.

7.  Customer care:

Customer care is an important factor to retain old customers and attract new customers. The milk tea shop should ensure to provide the best service to customers. From product advice, fast and friendly service to meeting customer requirements. In addition, the shop needs to have promotions, discounts or rewards so that customers feel cared about and motivated to return to the shop.

Shops should also create loyalty or loyalty programs. To encourage customers to come back and stay with us for a long time. Good customer care helps to build trust and friendliness with customers, and at the same time helps the milk tea shop create a good reputation and achieve business success.

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